Forecasting and Innovation
Infamous Prediction That Came True The future is almost never certain. However, there are some methods that can be used in order to predict what the future may hold (Chermack et al., 2001) . Some of the predictions that were made in the past have come to fruition. One example of these predictions are the 15 advancements in technology that Bill Gate’s provided in 1999 (Gates, 1999) . While not the exact predictions, all 15 became commonplace in the current era. I won’t cover all of the predictions, but one of the most infamous can relate to his predictions on digital marketing. Summarization The ninth prediction that Bill Gate made was "Devices will have smart advertising. They will know your purchasing trends, and will display advertisements that are tailored toward your preferences." (Gates, 1999) . Ever talk to someone about a certain produ...